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December 13, 2009

YouTube for business


ECorpTVPHILADELPHIA -- On West Lancaster Avenue in Wayne, Pa., local businessman Robert Lail runs what he calls "YouTube for business."

"Most people don't know how big the corporate video market is," said Lail, who sold corporate training videos in the 1970s and 1980s before launching a telemarketing firm, MarketMakers, for technical products. "I think it's bigger than traditional media. There are 13 million companies out there. Some of those companies have their own TV studios."
-- Philadelphia Inquirer

Photo: ECorpTV.com founders Chris Crafton (left) and Rob Lail developed the venture in 2008 and began soliciting corporate videos, from training videos to virtual tours of corporate facilities . Seeking a blend of volume and quality, the firm limits self-promotion and plans to eventually charge a fee. LAURENCE KESTERSON / Philadelphia Inquirer Staff Photographer